awto carsharing

Awto is the first existing carsharing service in Argentina. It is designed to be convenient for people who want to rent cars for short periods of time and it provides a comfortable, economical and easy mobility system that adapts to the needs of each user. In addition, for every awto on the street there are 14 fewer vehicles, thus reducing traffic and facilitating circulation. The aim of this campaign was to give awto a young, bold and trustworthy identity with an upcoming purpose-driven young audience in search for enjoyment with commitment.